I got another of these market surveys in the mail today. This time some cunning people on marketing department of a big food company wanted to know how much fruit eat. Do you ever use fruit in hot foods, they apparently needed to learn. And if so do I use canned or fresh fruit? Remarkable, really. I did my best to put down the most absurd answers I could think of. Wouldn’t you have done the same? They really should use more professional survey tools than this sublime example of sheer incompetence. Incompetence is funny though and when applied right paradoxically most efficient. What comes to mind if you stop for a moment and contemplate which TV commercials you remember best? I always come to think of crazy German commercials and those amazingly weird training tools TV-shop try so desperately to shift.